1. Offer Photography Mini Session
A mini-session is exactly what it appears like, they are usually short in time (usually last 30 minutes) and reduced in price. Offering a mini-session is a great way for photographers to reach a larger audience and likely convert a few of them to potential clients. while mini-sessions are shorter in duration, they still require proper planning and attention to detail to be able to deliver quality images to your clients.
Mini sessions are mostly done during or before the holidays like Christmas, Valentine, and Easter. They can also be done anytime you feel like you need to reach a larger audience.
How to plan mini-sessions?
Decide the type of session: Are you planning on doing a Family, Portrait, or Newborn session
Time Frame: How many days will the session last
Pricing: Determine how much of a discount you are offering
Bookings: How do you intend to take the bookings? (use https://element.photo to take bookings for your mini-session)
Run a Campaign: Run a campaign to advertise your mini session for a wider reach
2. Offer a Freebie
Freebie serves as a hook for increasing visitors number. People love freebies, and creating an irresistible offer for free can drive engagement and increase brand awareness. freebies are also used to attract and motivate customers to patronize you more. It is as if you are rewarding them for their loyalty and they would also want to pay back.
Another interesting fact about freebies is that they can be considered a perfect example of word-of-the mouth marketing as users can recommend you to other people.
Valuable content for clients in exchange for their email address
3. Create video content for social media
One of the ways to reach a wider audience on social media is by creating video content. Videos have surfaced as preferred content in recent years and it is no longer an option because it is essential for successful reach online.
No worries if you do not like getting in front of the camera. Here are some video ideas to push out there, show off results from your session, take behind the scenes, share values, share reviews (can be unboxing a print), show before and after and promote video content occasionally.
4. Start Blogging
Blogs are informal articles written for the purpose of showing expertise on a topic. They are a great way to generate fresh content on your website and drive search traffic to your website.
As a photographer blogging can be a great way to showcase your work, share your experiences, and connect with potential clients. Here are a few tips for successful blogging as a photographer:
Choose a niche
Choose a blogging platform
Choose your blog name
Share knowledge and showcase your work
Create engaging content
Use social media to promote your blog
5. Build on Local SEO
Search engine optimization is crucial for photographers because it can help them rank in higher searches on google and other major search engines. Local SEO can be worked on by optimizing for Google my business where people can search for "A wedding Photographer in my location" and you appear on their search list because you both are in the same location.
Ask clients to visit your Google My Business Profile and drop reviews so you can start ranking and topping searches.
6. Run Campaigns
Photographers need to be strategic and organized in their marketing plans. Running a campaign can help photographers build brand awareness and establish themselves as an expert in their field. Campaigns can also help photographers generate leads and attract new clients.
Running a campaign can be a powerful way for photographers to promote their work, attract new clients, and build their brand. Whether it's a social media campaign, a targeted campaign, or special promotion, there are many types of campaigns that photographers can use to achieve their goals.
These are a few marketing ideas you need to try out in 2023 to achieve your goals.
At Element Photo we provide you with tools to manage your photography business like Bookings, Client Management, Image Delivery & Proofing, and a Custom Website would position you as a professional in front of your client and help you manage your work and relationship with clients seamlessly.
Get started on Element photo for free and upgrade only when you need to