5 min read

How to Create a Website for my Photography Business

How to Create a Website for my Photography Business

Discover how to create a website for your photography business: Set goals, design, customize, optimize, market, and maintain for growth.

Discover how to create a website for your photography business: Set goals, design, customize, optimize, market, and maintain for growth.

How to Create  a Website for my  Photography Business
How to Create  a Website for my  Photography Business
How to Create  a Website for my  Photography Business

Written by

Element Photo

Published on

Oct 1, 2023

Copy link

A professional website is the key to the success of your photography business. It serves as the first point of contact between your brand and potential clients. 

A professionally made website will help you build your brand, display your portfolio, and attract new customers. This thorough guide will help you through the process of building a beautiful photography website that not only resonates with your prospects and clients, but also gets you deals.

It's crucial to establish your goals before starting to build your website. Ask yourself instrumental questions like:

  • What kinds of photography (wedding, portrait, or landscape) do you specialize in?

  • Who are you trying to reach?

  • What actions do you want your potential clients to take? (such as make appointments, look at your portfolio, or get in touch with you)?

Regardless of what you have in mind for your photography website, Element Photo is your one-stop-shop for everything you need to create a website for your photography business and everything else that comes after. 

Let's look at how to use Element Photo to build a photography website:

Select a Plan and Register

Visit Element Photo's website and create an account to get started. Element Photo offers a variety of plans that can easily be accessed here.

Consider aspects like storage space, marketing features, and customization possibilities when selecting the package that best meets your needs. Regardless of your needs, there’s a plan just for you. 

Choose Your Domain Name

domain name for your photography business

Pick a memorable domain name that is consistent with your brand. Element Photo is one of many website builders that lets you get a custom domain right through their system.

What’s more, If you have a custom domain, it can be used to access your portfolio site directly without the domain. This can be done by pointing your domain to from your domain provider.

Setup Analytics

setup analytics for your photography business

Establish a Google Analytics account, or log in if you already have one, and create a dedicated profile for your website. Then, insert the provided tracking code snippet into your website's HTML to start collecting valuable data on visitor behavior. Don't forget to link your Google Analytics account to your website, granting you access to detailed reports and insights about your site's performance.

To boost your website's discoverability, embark on keyword research for SEO. Identify pertinent keywords within the photography niche using tools such as Google Keyword Planner or SEMrush, and seamlessly integrate them into your website's content, including titles, descriptions, headings, and image alt tags, to enhance its search engine visibility.

Design Your Website

Here are some tips for using Element Photo to efficiently construct your photography website:

  1. Start off your homepage with a gorgeous image that exemplifies your work. Include a call-to-action (CTA) that is unambiguous and directs people to look through your portfolio or get in touch with you. Using Element Photo's themes, it's simple to design a captivating site.

  2. Portfolio: Arranged galleries allow you to highlight your best work. To interest viewers, give each image or collection of images a context. You can build several galleries on Element Photo and edit them to suit your needs.

  3. Highlight the various photographic services or categories you provide on your services or portfolio pages. Include descriptions and high-resolution pictures.

  4. Provide visitors with simple access to your contact information. Include social media connections, an email address, a phone number, and a contact form. Element Photo offers simple ways to modify contact page choices. 

Customize Your Website

You have the liberty to design a wholly original photography website using this platform that showcases your taste and brand. Here are some essential customization options to consider:

  1. Themes and Styles: Element Photo provides a large selection of themes and styles that may be customized to your tastes. You can choose among layouts that are bold and colorful or that are simple and elegant, depending on what best suits your photography style.

  2. Color schemes: Make sure they fit with your branding or sense of personal flair. Use complementary colors to improve your site's visual appeal and help people remember it.

  3. Integrating your logo into your website's header or footer is a simple way to strengthen your brand identification.

  4. Create folders and sections for your galleries depending on the many types of photographs or themes. Visitors will find it simpler to explore your big portfolio this way.

  5. Grid, collage, and slideshow options are among the gallery layouts that Element Photo provides. Pick a layout that works best for the style of photos you wish to display.

  6. Image Protection: Use unique watermarking options to secure your images. To keep your work safe while allowing access, you can configure watermarks to be visible or partially transparent.

  7. Enhance the discoverability of your photographs by giving each picture pertinent keywords and tags. This improves SEO and makes it simpler for visitors to locate particular information.

  8. Optimize for mobile: Your photography website must appear good and work properly on smartphones and tablets in today's mobile-first environment. Element Photo makes sure that your portfolio is optimized for mobile viewing so that visitors can view it on any device.

Market Your Photography

Element Photo has strong marketing features. These features are available for you, whether you have an account or a website on Element Photo.

Element Photo lets you:

  1. Set up Albums and Portfolios: Element Photo simplifies the process of creating albums and portfolios by providing an intuitive content management system. You can easily upload and organize your work into different categories, such as weddings, portraits, landscapes, and more. The platform offers customizable templates to display photos beautifully, ensuring that each portfolio is visually appealing and unique.

  2. Organize Bookings and Schedules: Element Photo offers an integrated booking and scheduling system. You get to set your availability, and clients can easily check open slots and request bookings directly through the website. Element Photo provides a real-time calendar view, preventing overbooking, which helps you manage your schedules efficiently.

  3. View Invoices: Element Photo incorporates an invoicing feature that allows you to generate and send invoices to your clients directly from the website. Clients can access these invoices conveniently through their accounts, promoting transparency and ease of payment tracking.

  4. Add Clients: The platform provides a user-friendly client management system. You can add new clients, store their contact information, and categorize them by project type or status. This feature streamlines communication and helps you stay organized in client interactions.

  5. Customize pricing structure: Element Photo understands the need for flexible pricing in the photography industry. You can showcase your standard pricing packages on your website, but you can also offer custom quotes. Clients can easily request personalized quotes for specific photography services or events, making the pricing structure adaptable to individual needs.

Promote, Maintain, and Update Your Website

  1. Promote your photography skills on social media by posting links to your portfolio.

  2. Keep your website updated with new information, and often add new pieces to your portfolio. Potential customers will see this as proof that your photography business is busy and developing.

  3. Using Element Photo to build a photography website gives you a strong platform to promote your skills and draw in customers.


Your website should develop with your photography business. To reach a larger audience and expand your clientele, think about employing marketing methods like email campaigns, social media advertising, and search engine optimization.

To sum up, Element Photo is a useful tool for photographers who want to build a polished and eye-catching web portfolio. It offers the perfect platform for photographers to showcase their work to the world and develop their passion into a profitable business because of its adaptability, customization choices, and marketing features.


Weekly newsletter

No spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week.