5 min read

How to Start a Photography Business in Ontario

How to Start a Photography Business in Ontario

This guide will navigate you through the essential steps required to start a photography business in Ontario, emphasizing cost-effective methods and business strategies.

This guide will navigate you through the essential steps required to start a photography business in Ontario, emphasizing cost-effective methods and business strategies.

How to Start a Photography Business in Ontario
How to Start a Photography Business in Ontario
How to Start a Photography Business in Ontario

Written by

Element Photo

Published on

Nov 13, 2023

Copy link

Starting a photography business in Ontario can be an exciting venture, but it requires careful planning and execution. This guide will navigate you through the essential steps required to launch a photography business in Ontario, emphasizing cost-effective methods and business strategies. From obtaining permits and licenses to setting up a professional website, these practical insights will set you on the path to becoming a successful photography entrepreneur in Ontario.

  1. Purchase your photography equipment.

  2. Obtain a business name.

  3. Choose your business structure.

  4. Obtain permits and licenses.

  5. Submit the permit and license application.

  6. Set Up Your Business Finances

  7. Set Up a Website with an Element Photo

  8. Develop business and marketing plans.

  9. Join networking groups.

1. Purchase Your Photography Equipment

Every photography business begins with the right equipment. Whether you're passionate about portrait photography, landscapes, or wedding photography, having the appropriate gear is essential. You can often find affordable options at local camera shops, photography forums, or online marketplaces.

If you’re unsure of the best camera to start your photography business, Read our in depth guide to help you decide. For example, portrait photographers may need a good-quality DSLR camera and a prime lens, while landscape photographers might require a sturdy tripod and a wide-angle lens. Make sure you prioritize your essential equipment and gradually build up your toolkit as your business grows.

2. Obtain a Business Name

Once you've gathered your photography equipment, it's time to establish your photography business identity.

To choose and register a business name in Ontario, visit the Ontario Business Registry. Here, you can check the availability of your desired business name and complete the registration process. A distinct and memorable business name can help set you apart from the competition and make it easier for potential clients to find you.

3. Choose Your Business Structure

One of the first legal decisions you'll need to make is choosing the structure of your photography business. In Ontario, you have several options, including sole proprietorship, partnership, and corporation.

  • Sole Proprietorship: This is the simplest and most cost-effective business structure for a small photography business. As a sole proprietor, you have full control over your business and its profits. However, keep in mind that you'll also be personally responsible for any liabilities and debts.

  • Partnership: If you're starting your photography business with others, a partnership structure may be suitable. Partnerships distribute responsibilities and profits among partners. It's essential to have a clear partnership agreement in place to define roles, responsibilities, and revenue-sharing.

  • Corporation: Forming a corporation can provide legal separation between your business and personal assets. This structure can offer protection against personal liability. However, it often involves more complex legal and financial requirements.

Choose the business structure that aligns with your business goals and legal preferences.

4. Obtain Permits and Licenses

You can use Service Ontario's convenient BizPal service to find the permits and licenses you require. BizPal is a one-stop online service that helps you determine which permits and licenses are required for your specific business activities. It's a valuable resource for understanding the regulatory landscape in Ontario.

Compliance with legal requirements is crucial for avoiding potential fines and ensuring that your business operates smoothly. The types of permits you might need could include municipal business licenses, zoning permits, or health and safety certificates, depending on your niche and location.

5. Submit the Permit and License Application

After you've identified the necessary permits and licenses, it's time to submit your applications. The application process typically involves providing specific details about your business, its activities, and your contact information. Be prepared to wait for a response from the relevant authorities, as processing times can vary.

6. Set Up Your Business Finances

To ensure smooth financial management for your photography business, it's essential to separate your personal and business finances. Here are some steps to get your financial house in order:

  • Register for a Business Bank Account: Open a dedicated business bank account to keep your business income and expenses separate from your personal finances. This not only simplifies accounting but also enhances the professionalism of your business.

  • Tax Registration Number: Depending on your business structure, you may need a Business Number (BN) or Harmonized Sales Tax (HST) registration. These are essential for tax reporting and compliance with the Canada Revenue Agency's (CRA).

7. Set Up aWebsite with an Element Photo

When it comes to building your photography website, Element Photo is a fantastic choice. This website builder is specifically designed to meet the unique needs of photographers. Here are some of its key features:

Custom Albums

Your portfolio is your showcase, and Element Photo enables you to create custom albums that highlight your best work. There are lots of beautiful templates to choose from. Custom albums make it easier for visitors to navigate your portfolio and find exactly what they're looking for.

Custom Website and Customization

Element Photo provides the tools to create a website that reflects your unique style and brand. Customization options include choosing layout designs and color schemes. A personalized website makes your business more memorable and distinguishes it from the competition.

Booking and Scheduling

Convenience is key for potential clients. Element Photo offers a booking and scheduling feature, allowing you to book photo sessions or appointments for your clients directly through your website.


Managing finances is an important aspect of your photography business. With Element Photo, you can easily generate and send invoices to clients for your photography services. The built-in invoicing feature simplifies the payment process, ensuring you get paid for your hard work promptly.


Staying organized is crucial, especially when dealing with multiple clients and projects. Element Photo offers a notes feature that allows you to keep track of important client details, project notes, and any special requirements. This helps you provide top-notch customer service and ensures that you never miss important details.

SEO analytics (Google Analytics)

With Google Analytics, you can track visitor behavior, identify popular content, and monitor your website's SEO performance. This data is invaluable for making informed decisions to improve your website's visibility and reach a broader audience.

Incorporating Element Photo into your photography business website can make a significant difference in how you present your work and attract clients. It's a user-friendly and versatile tool that simplifies website creation and management, even if you have limited technical expertise.

8. Develop Business and Marketing Plans

Creating a solid business plan is essential for the long-term success of your photography business. Here are some key elements to include in your business plan:

  • Mission Statement: Define the purpose and values of your photography business. What do you aim to achieve, and what sets you apart from your competitors?

  • Target Market: Identify your ideal clients and your niche within the photography industry. Knowing your audience is crucial for tailoring your services and marketing efforts.

  • Pricing Strategy: Determine how you'll price your photography services. Consider factors such as your expenses, market competition, and the value of your work.

  • Marketing and Promotion: Outline your marketing strategies. This can include online advertising, social media marketing, website optimization for search engines (SEO), and traditional marketing methods.

  • Financial Projections: Create a financial forecast that estimates your revenue and expenses over the next few years. This helps you set realistic financial goals and understand the financial health of your business.

9. Join Networking Groups

Networking can be a powerful tool for growing your photography business. Joining local and industry-specific networking groups can help you connect with fellow entrepreneurs, gain exposure, and potentially find new clients.

One valuable networking option is to become a member of the Ontario Chamber of Commerce. Chambers of commerce often host events and provide platforms for businesses to promote themselves. It's an excellent opportunity to meet other business owners, share your services, and build a reputation within your local business community.


Starting a photography business in Ontario without breaking the bank is a challenging yet rewarding endeavor. We've explored various steps to help you navigate this exciting journey. From purchasing essential equipment to networking with local entrepreneurs, each step plays a vital role in your success.

Element Photo, a specialized website builder for photographers, offers an invaluable tool to showcase your work, attract clients, and streamline your business operations. Its features, including custom albums, customizable designs, booking and scheduling options, invoicing capabilities, and integrated SEO analytics, make it an ideal choice for you if you're looking to establish a professional online presence.

Protecting your work with well-crafted contracts, building strong client relationships, and setting and tracking goals are integral to your business's long-term growth. And when it comes to handling taxes, seeking professional advice can ensure you remain compliant and financially sound.

Weekly newsletter

No spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week.