Mini-sessions are short, low-risk opportunities for potential customers to sample your work
Sep 1, 2023
If you haven’t actually run a mini-session, let’s start with a mini-session overview.
However, if you have tried offering mini-sessions and aren’t fully booked or haven’t been able to pull off profitable mini-sessions in your photography business, skip on down straight to what we have after the overview.
Photography mini-sessions are short, low-risk opportunities for potential customers to sample your work.
A mini-session is exactly what it appears like, they are usually short in time (usually last 30 minutes) and reduced in price. Offering a mini-session is a great way for photographers to reach a larger audience and likely convert a few of them to potential clients. while mini-sessions are shorter in duration, they still require proper planning and attention to detail to be able to deliver quality images to your clients.
Why should you do them?
The workload can be very intense over a short period of time, but the upside is that when you photograph your sessions over one weekend, you can earn a lot of dough quickly while adding to your database of future clients for profitable mini-sessions, you need to market for weeks beforehand then, you move on after the event.
A photographer can use mini sessions to:
Generate demand during the slow season
Make extra income when business is good
Attract new customers who may eventually become full-session buyers